10 years after its birth, Netflix is going to overcome the symbolic goal of 100 million subscribers around the world next weekend.
The success of the video streaming platform exploded in 2016, with over 7 million subscribers in the last quarter of the year. Price policy remain aggressive and Netflix can dominate the market of video streaming, despite competitors as Amazon and You-Tube that activated their pay-TV.
Questions arise about the costs that the company of the Scotts Valley have to deal with: Netflix is going to invest 6 billion dollars for its palimpsest and for the next series of House of Cards.
Margins of profitability are decreasing and the analysts’ forecast see earnings per share reducing from 40 dollars per share to 15 $, but these are only estimations.